GoLocal

Food.. From OUR Community… Purchased Equitably

Project Synopsis

In response to a deep need for more inclusivity and fairness in institutional purchasing, the Center for Shared Prosperity at Carnegie Mellon University established an equitable procurement program, titled GoLocal aimed at fostering equitable, diverse, and socially responsible purchasing. The Center for Shared Prosperity works with local food businesses to increase their visibility on campus, and with campus buyers to increase catering purchases from  small local businesses through the GoLocal directory and awareness campaign. 

Developed with the CREATE Lab, the GoLocal directory makes it easy for buyers to connect with local food businesses offering catering. Along with the directory, we run an awareness campaign on campus to increase the visibility of local food businesses and celebrate those who buy local. We educate students and administrators about the value of buying local through awareness programming, recruiting buyers as advocates for local purchasing, and coordinating with Procurement Services and Campus Dining to embed buying local within existing programming. 

The program has emphasized comprehensive strategies, including a meticulous review of existing procurement policies and engagement with diverse suppliers through collaboration with local partners. Additionally, our partners have undertaken capacity-building interventions and workshops, ensuring suppliers from varied backgrounds are well-informed and equipped to participate in procurement opportunities. We aim to continue supporting other institutions in cultivating equitable procurement practices and contributing to broader social equity goals.

Accomplishments

The GoLocal directory includes almost 30 local caterers representing diverse cuisines, providing a wide variety of options for events. We have hosted tasting events on campus in collaboration with Procurement and Dining Services to increase visibility among buyers, and partnered with Athletics to engage coaches and parents in increased local purchasing. Student organizations have inspired our social media strategy, posting periodic spotlights on GoLocal businesses and messages supporting buying local as a sustainable practice. 

Goals

Facilitate local purchasing through the development of a web-based directory that helps institutional buyers identify and connect with local food businesses.

Influence and educate buyers about the value of local buying through an awareness campaign consisting of social media, programming, and other marketing channels.

Utilize university financial data to identify local spending and impact of GoLocal activities.